WebScout generates fresh content relevant to your business and places it seamlessly into your website.

Your website is energised to attract constant re-appraisal by search engines and to interest repeat visitors.

Key website pages are changed every day with no effort from you and no impact on your site's main message.

WHY WEBSCOUT IS IMPORTANT

Many businesses have realised the web is up to five times more cost-effective than other marketing channels. For many smaller and start-up organisations the web is their sole approach to reach potential customers locally and worldwide:

• Increase brand profile
• Attract new customers
• Increase sales and profits
• Maximise return on investment
• Minimise customer acquisition costs

THE REASONS FOR FOCUSSING ON SEARCH ENGINE MANAGEMENT ACTIVITIES ARE COMPELLING:

• Almost 23 million people in the UK - that is 84% of the Internet population - visited a search engine in January 2006 [source Nielsen NetRatings]
• Half the adult population shopped online spending £5billion in the ten week period to Christmas 2005 [source IMRG]
• There are nearly 100 million search engine users in Europe alone [source Nielsen NetRatings]

Of course you could solely use the current popular methods for improving search engine ranking - search engine optimisation (keyword repetition and placement within the website) and pay-per-click advertising. These have their place but they take considerable time and expense: They require constant monitoring and manipulation to achieve and retain ranking levels - and even then there are no guarantees.

WebScout, on the other hand, requires no effort beyond the initial set-up - and it's inexpensive. Your website is constantly and automatically changed with relevant content which constantly attracts the search robots and yet does not affect your main message in any way.